Databases can be useful for many purposes.
You can incorporate a database into your web site. What's fun about this is
that you can update a database with new products, prices or other information
without having to re-code pages. It's dynamic.
- This allows customers to search for a list of products that meet criteria they
select, search for locations to buy your product, or search anything else you
would like them to find.
- E-commerce employs database technology to manage the items you sell.
Local data integration is another use for databases.
- In this case we can work with you to integrate the information from forms submissions
directly into a customer database on your local server to help with your customer
relationship management. Other possibilities once this is accomplished are processes
to send periodic email, fax or letters to follow up with these customers to maximize
your ongoing communications.
- One step further: With records of what your customers are purchasing, you can target
your marketing for updates to their existing product or service.