Databases can be useful for many purposes.

You can incorporate a database into your web site. What's fun about this is that you can update a database with new products, prices or other information without having to re-code pages. It's dynamic.

• This allows customers to search for a list of products that meet criteria they select, search for locations to buy your product, or search anything else you would like them to find.
  
  
• E-commerce employs database technology to manage the items you sell.

Local data integration is another use for databases.

• In this case we can work with you to integrate the information from forms submissions directly into a customer database on your local server to help with your customer relationship management. Other possibilities once this is accomplished are processes to send periodic email, fax or letters to follow up with these customers to maximize your ongoing communications.
  
  
• One step further: With records of what your customers are purchasing, you can target your marketing for updates to their existing product or service.