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Your web site will always be a work in progress, and your Internet strategy needs to have a web site management plan for keeping information and search engine placement up to date. Consider your business. Has anything changed in the last year? OK, so that's a little long. What about the last month? last week? last day? last hour? We hope you give this the proper reflection.

You customers come to you for the products and services you provide, but the changes you make to your business help keep them interested in coming back. The same is true for your web site.

More importantly, a big part of your ongoing web site maintenance is keeping your web site high in the search engine placement. This job alone requires at least 2 hours a week, and that's if you know what your are doing. You will also want to update information about new products and services, special offers, weekly, daily or monthly specials.

Our basic maintenance package is $75 a month for one hour of updates. This will satisfy the needs of those who are not intent on having the search engines be the source of the majority of their web site traffic. For the person serious about using the Internet to drive business, we suggest a contract that provides individualized search engine optimization. Consider that your web site is available all year, updated and current. It's really not only a bargain, it's smart business. Additionally you don't have to worry about hiring and keeping good web masters to keep up with this technology.

Notice we said keeping a good web master. It takes many different talents to design a good web site. In our experience, the person good with marketing is not the one who wants to write the code, and the one who writes the code is not the one that wants to do the graphic design, and on and on.

When you buy maintenance, you hire a team of people. This is a smart Internet strategy. Your e-business consultant will design a custom package to suit your specific needs.

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